Advertising Services

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Business Dynamics, Business Statistics
Emil Tappe Bang-Mortensen
+45 24 67 85 25

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Advertising Services 2023

The purpose of the statistics Advertising services is to provide information on turnover and types of services in enterprises with Advertising services as main activity. The statistics is also used for revision of activity classifications in the Business Statistical Register. The Statistics is part of the EU's Structural Business Statistics (SBS).

The statistics is a part of EU Structural Business Statistics (SBS). The statistics was carried out for the first time for the year 2001. From 2023 the statistics has been changed to only cover enterprises with at least 20 employees.

Statistical presentation

The statistics provides information on the distribution of total turnover on products and services. Furthermore information is collected on the turnover broken down by clients and information on the export broken down by residence of client (resident or Non-resident intra-EU or Non-resident extra-EU).

Statistical processing

Data are collected by online questionnaire from a total count of enterprises in the sector Advertising services. In the questionnaire the enterprises are asked to breakdown their turnover by a number of products, services and client categories. It also reported information about export. The reported data are checked by comparing the distribution of turnover among enterprises that are similar. Survey data is grossed up in part by including information turnover from the Accounts Statistics for Non-Agricultural Private Sector in the reference year for the entire population.

Relevance

The statistics is used among enterprises when planning and provides an overview of the development taking place in the service sector.

The statistics is also used of the European Statistic bureau, Eurostat, to create EU-statistics about Business Services.

Accuracy and reliability

All enterprises within the population are required to submit to the statistics and the submitted turnover is subject to adjustments against the turnover from Accounts Statistics for Non-Agricultural private sector, which consists of a large sample, administrative sources and XBRL reports from the Danish Business Authority. Therefore, the statistics accurately reflect the turnover and its distributions on the various services.

Timeliness and punctuality

The statistics is published once a year and approximately 11 months after the end of the reference year. The statistics is published usually without delay regarding to the announced date. To the EU the data must be delivered within 18 months after the end of the reference year.

Comparability

The statistics has been compiled since 2001. The questionnaire, sampling method and calculation has been adjusted a couple of times, in 2013 where data from 2012 was recalculated with a new method and from the reference year 2023, where the statistics only covers enterprises with at least 20 employees. The statistics is produced according to the guidelines in the European Business Statistics Manual, and it is thus comparable to the similar statistics in other EU countries.

Accessibility and clarity

These statistics are published in a collective News from Statistics Denmark Serviceydelser for serviceerhverv. The figures can be found in the StatBank under Advertising services. For more information go to the subject page for the Service sector. International comparable figures are available through Eurostat's webpage under Business Services.