Statistical presentation

Data description

The statistics provides information on the distribution of total turnover and export on products and services for the sector Market research and public opinion polling. Furthermore information is collected on the turnover broken down by clients and information on the export broken down by residence of client (resident or Non-resident intra-EU or Non-resident extra-EU).

Classification system

The activity code is Market research and public opinion polling (DB07) 732000. Dansk Branchekode 2007 (DB07) is the National version of Nace Rev. 2 activity classification. A full description of the activities can be found on DB07.

The activity before 2003-2006 was Market research (DB03) 74.13.00.

In the national publication the following services and clients are used.

Services:

• Qualitative surveys
• Quantitative ad-hoc surveys
• Quantitative continuous and regular surveys
• Other market research services
• Other than surveys;
• Public opinion polling services
• Other products and services

Services untill 2007:

• Qualitative surveys
• Quantitative ad-hoc surveys
• Quantitative continuous/regular surveys
• Market research other than surveys
• Other market research services
• Market research other than surveys
• Telemarketing
• Business and management consultancy services
• It-consultancy services
• Training services
• Public opinion polling services
• Other additional products n.e.c.

Client:

• Public sector
• Households and non-profit institutions
• Enterprises

In the EU publication the resident of clients is used instead the "National" clients mentioned above.

Resident of client:

• Resident
• Non-resident, of which intra-EU or extra-EU.

Sector coverage

The statistics covers enterprises that are legally registered in Denmark and have the main activity in the sector for Market research and public opinion polling.

Statistical concepts and definitions

Client: In the national publication the following clients are used:

• Public sector
• Households and non-profit institutions
• Enterprises

Residence of client: In the EU publication the resident of clients is used

• Resident
• Non-resident intra-EU
• Non-resident extra-EU

Services: Generally the questions in the questionnaire are based on Statistical Classification of Products by Activity CPA 2008 with adjustments to Danish conditions. The following services are used:

• Qualitative surveys
• Quantitative ad-hoc surveys
• Quantitative continuous and regular surveys
• Other market research services
• Other than surveys;
• Public opinion polling services
• Other products and services

Services until 2007: - Qualitative surveys - Quantitative ad-hoc surveys - Quantitative continuous/regular surveys - Market research other than surveys - Other market research services - Market research other than surveys - Telemarketing - Business and management consultancy services - It-consultancy services - Training services - Public opinion polling services - Other additional products n.e.c.

The firms provide information about their turnover and export (in 1000 kr. without VAT). Further more the total turnover and export are distributed on services (in 1000 kr. without VAT) and clients (in percent). Finally, the export is divided by residence of client (resident and Non-resident intra-EU or Non-resident extra-EU). Until 2008 information on ownership was collected i.e. if the ownership is Danish, intra-EU or extra-EU.

Statistical unit

The units in the statistics are enterprises in the sector for Market research and public opinion polling. The enterprises are legal and defined by theirs CVR-nr in the Business Register of Statistics Denmark.

Statistical population

The population includes the enterprises in the sector for Market research and public opinion polling. The population does not cover inactive enterprises. The threshold limit regarding the level of economic activity required means that an enterprise should have had an annual performance corresponding to at least a half years work for one person (according to Business Register Recommendations manual chapter 6). The total number of enterprises in the population is estimated to 124.

Foreign companies of branches established in Denmark are included in the statistics.

Reference area

Denmark

Time coverage

The statistics covers the time period from 2007 onwards.

Base period

Not relevant for these statistics.

Unit of measure

The distributions of turnover (and export) by services and clients are given in 1.000 kr. Before the year 2013 the distributions of turnover were given in percent.

To Eurostat the distributions of the turnover by services and resident of clients are delivered in DKK 1,000. In the Statistics Database of Eurostat the data are published in 1,000 Euros, Statistics Database of Eurostat.

Reference period

The statistics covers the financial year.

Frequency of dissemination

The statistics is carried out every second year.

Legal acts and other agreements

The Act on Statistics Denmark (Lov om Danmarks Statistik), Section 8, cf. Order no. 599 of 22 June 2000.

From the reference year 2008: Regulation (EC) No. 295/2008 of the European Parliament and of the Council of 11 March 2008 concerning structural business statistics.

Cost and burden

Statistics on response burden for the reference year 2020 does not exist.

Comment

The statistics has a subject page.